TS-PRO: MESSAGING TO ATTRACT CLIENTS SEEKING A GROUNDING EXPERIENCE
Being a sole practitioner often makes it more difficult to not only create and deliver transformative experiences for your clients, but also to market and promote them. This week we’ll look at some suggestions for messaging to attract clients seeking grounding experiences.
Follow a simple formula to communicate the impact of the services for the client:
Highlight the transformative benefits of grounding such as stress reduction, emotional balance and overall well-being. Focus on how they will feel after the treatment not just during it.
Emphasize the unique aspects of your grounding services such as techniques, rituals or products used. This can be the bridge to nature created by the ingredients. For example how Black Pepper Essential Oil in our GROUND product series helps one to release anxiety and self-doubt allowing us to move forward without fear.
Use persuasive language that evokes a sense of tranquility, rejuvenation and connection to nature.
EXAMPLE TAG LINES:
“Grounding rituals that harmonize mind and body.”
“Restore balance with our nature-inspired grounded treatments.”
“Experience the transformative power of grounding for deep peace and renewal.”
In the pressures to create so-called perfect marketing materials or social media posts we often forget that at their heart these messages are themselves short opportunities for connection and invitation. Share simple, clear reminders to your customers and audience that these transformative experiences and treatments are available to them when they use your services.
Let us know how you are using THARA SACRA products to support Grounding in your practice!
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2024 Wellspa360 Reader’s Choice Winner for Best Aromatherapy
Bring the grounding and calming aromatics of our Ground Root Chakra essential oil blend, plus just the sweetest hint of Lavender into your practice or bedroom space to help gently ease you into meditation or sleep.
The aroma of Ground helps to nurture and strengthen our base. (Root Chakra, Muladhara) Instantly grounding, this scent evokes the feeling of being gently rocked by Mother Earth herself.
Directions: For aromatic use. Mist on sheets or pillows before sleep or rest. Can also be used as an air or pillow/bolster mist before meditation or yoga.
Caution: Keep out of reach of children. Avoid contact with eyes. For external use only. Patch test on fabric before use.
10ml / 0..338 fl oz MIRON glass bottle with spray mister and clear cap closure
Key Ingredients
Black Spruce Essential Oil: Grounding and centering. Black Spruce is an instantly grounding oil that helps connect us to the earth and ourselves.
Patchouli Essential Oil: Grounding and strengthening. Patchouli helps to bring one into the physical world keeping us in the present moment.
Black Pepper Essential Oil: Grounding and releasing. Black Pepper helps one to release anxiety and self-doubt allowing us to move forward without fear.
Vetiver Essential Oil: Grounding and calming. Vetiver helps to pull us down to earth moving us to be centered and calm.
Full list of ingredients: Distilled Water (Aqua), **Alcohol Denat* (Alcohol Dent.), Black Spruce* (Picea Mariana), Patchouli* (Pogostemon Cablin), Black Pepper* (Piper Nigrum), Vetiver* (Vetiveria Zizanoides), **Denatured with Organic Lavender (Lavandula Angustifolia).
*Organic
Grey Sea Salt + Black Lava Salt infused with the aroma of our Root Chakra essential oil blend Ground for a deeply rooted bath experience.
A calming and earthy blend. Ground helps to nurture and strengthen our base. (Root Chakra, Muladhara) Instantly grounding, this scent evokes the feeling of being rocked by Mother Earth herself.
Directions: For aromatic use. Foot Bath: Sprinkle one small handful into a foot bath and soak feet for 20 minutes. Foot Scrub: Combine GROUND Foot & Body Oil with GROUND Soaking Salts. Mix 2:1 Oil to Salt. Bath: Sprinkle 1-2 handfuls into warm bath water. Soak in bath for 30 minutes.
Note: This product contains activated charcoal and may leave black residue on surfaces or skin. Gently scrub to easily wash away. It may stain clothing. Take care with use.
Caution: For external use only. Keep out of reach of children. Discontinue use if skin irritation occurs. If pregnant, nursing or under a doctor’s care, consult your physician.
241 g / 8.5 oz glass jar
Key Ingredients
Grey Sea Salt: Re-mineralizing and balancing. Farmed in the traditional Celtic way this beautiful salt helps to re-mineralize the body and balance the skin.
Black Lava Salt: Cleansing and cooling. This natural sea salt made with activated charcoal from the shells of coconuts is wonderful for soothing dry, tired, feet.
Black Spruce Essential Oil: Grounding and centering. Black Spruce is an instantly grounding oil that helps connect us to the earth and ourselves.
Patchouli Essential Oil: Grounding and strengthening. Patchouli helps to bring one into the physical world keeping us in the present moment.
Black Pepper Essential Oil: Grounding and releasing. Black Pepper helps one to release anxiety and self-doubt allowing us to move forward without fear.
Vetiver Essential Oil: Grounding and calming. Vetiver helps to pull us down to earth moving us to be centered and calm.
Full list of ingredients: Grey Sea Salt (Sodium Chloride), Black Lava Salt (Sodium Chloride, Activated Charcoal), Patchouli* (Pogostemon Cablin), Black Spruce* (Picea Mariana), Black Pepper* (Piper Nigrum), Vetiver* (Vetiveria Zizanoides).
*Organic
Our Chakra essential oil blends are formulated for each of the 7 main Chakras or energy centers within the body. The Lower Chakras - Root, Sacral, and Solar Plexus focus on our physical connection to the earth and others. The Upper Chakras Throat, Third Eye, and Crown focus on our spiritual connection to ourselves and the Divine. The Heart Chakra, in the middle, is the bridge between the physical and divine.
NOTE: THESE ARE NOT PERFUME OR FRAGRANCE OILS - THESE ARE ENERGETIC AROMATHERAPY BLENDS DILUTED FOR USE ON THE SKIN - PLEASE PURCHASE SAMPLES HERE BEFORE ORDERING IF YOU ARE UNSURE OF THE USE. FOR MORE INFORMATION ON WHY WE DILUTE OUR BLENDS PLEASE VISIT OUR BLOG HERE.
Individual Chakra Oils 5 ml / 0..17 fl oz MIRON glass bottle with vertical dropper and cap
7 Chakra Oil Set contains 7 5 ml / 0..17 fl oz MIRON glass bottles with vertical droppers and caps in a box
GROUND CHAKRA OIL: A calming and earthy blend. Ground helps to nurture and strengthen our base. Instantly grounding, this scent evokes the feeling of being gently rocked by Mother Earth herself. Ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Patchouli* (Pogostemon Cablin), Black Spruce* (Picea Mariana), Black Pepper* (Piper Nigrum), Vetiver* (Vetiveria Zizanoides).
RETURN CHAKRA OIL: A soft and sensual blend. Return helps connect us to our emotional body and return to our knowledge of self. This scent also helps stimulate creative energy allowing the user to release inhibitions and manifest freely. Ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Tangerine* (Citrus reticulata), Amyris (Amyris balsamifera L.), Palmarosa* (Cymbopogon martinii), Ylang Ylang* (Cananga odorata).
EMPOWER CHAKRA OIL: An invigorating and supportive blend. Empower helps to clear negative energy and restore self-confidence. This scent also helps to stoke our inner fire opening us up to the full potential of our personal power. Ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Grapefruit* (Citrus paradisi), Juniper* (Juniperus communis L.), Spikenard* (Nardostachys grandiflora), Melissa* (Melissa officinalis L.).
ACCEPT CHAKRA OIL:A harmonizing and centering blend. Accept helps us release heavy emotions so we can open our hearts to see the beauty in ourselves and others. This scent also helps balance and harmonize our upper and lower chakras centering us in truth so we can be a clear channel for universal love and acceptance. Ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Bergamot* (Citrus aurantium var. bergamia), Jasmine (Jasminum grandiflorum), Benzion (Styrax benzoin Dryand), Yarrow* (Achillea millefolium L.)
AFFIRM CHAKRA OIL: A calming and clarifying blend Affirm helps us to see our highest truths and express ourselves clearly. This scent also helps to open and balance our energy centers so we can speak from a place grounded in truth and love. Ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Blue Cypress* (Callitris columellaris F.Muell.), Petitgrain sur Fleurs* (Citrus aurantium var. amara), Tulsi* (Ocimum sanctum L.), Rose Geranium* (Pelargonium graveolens var. roseum)
ILLUMINATE CHAKRA OIL: A opening and balancing blend. Illuminate helps to open up and balance our third eye allowing for clarity of thought and a stronger connection to our higher self. This scent also helps to calm the senses so we are able to perceive things clearly and draw more easily from our intuition. Full list of ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Opopanax* (Commiphora glabrescens), Scotch Pine* (Pinus sylvestris), Cistus* (Cistus ladaniferus), Laurel Leaf* (Laurus nobilis L.)
TRANSCEND CHAKRA OIL: An uplifting and ethereal blend. Transcend helps to elevate our consciousness and connect more freely to spirit. This scent also helps to ground and soothe us allowing us to be grateful and at peace with the knowledge that all life is interconnected. Full list of ingredients: Medium Chain Triglycerides (Caprylic/Capric Triglyceride), Jojoba Seed Oil* (Simmondsia Chinensis), Atlas Cedarwood* (Cedrus Atlantica (Endl.) Manetti ex Carrière), Myrtle* (Myrtus Communis L.), Rosemary ct Cineole* (Rosmarinus Officinalis ct Cineole), Lotus (Nelumbo Nucifera).
*Organic