TS-PRO: MESSAGING TO ATTRACT CLIENTS SEEKING A GROUNDING EXPERIENCE
Being a sole practitioner often makes it more difficult to not only create and deliver transformative experiences for your clients, but also to market and promote them. This week we’ll look at some suggestions for messaging to attract clients seeking grounding experiences.
Follow a simple formula to communicate the impact of the services for the client:
Highlight the transformative benefits of grounding such as stress reduction, emotional balance and overall well-being. Focus on how they will feel after the treatment not just during it.
Emphasize the unique aspects of your grounding services such as techniques, rituals or products used. This can be the bridge to nature created by the ingredients. For example how Black Pepper Essential Oil in our GROUND product series helps one to release anxiety and self-doubt allowing us to move forward without fear.
Use persuasive language that evokes a sense of tranquility, rejuvenation and connection to nature.
EXAMPLE TAG LINES:
“Grounding rituals that harmonize mind and body.”
“Restore balance with our nature-inspired grounded treatments.”
“Experience the transformative power of grounding for deep peace and renewal.”
In the pressures to create so-called perfect marketing materials or social media posts we often forget that at their heart these messages are themselves short opportunities for connection and invitation. Share simple, clear reminders to your customers and audience that these transformative experiences and treatments are available to them when they use your services.
Let us know how you are using THARA SACRA products to support Grounding in your practice!
If you aren’t a TS-PRO member yet, licensed professionals can apply for an account here. There is no fee to join and no minimum buy.
If you are not a licensed professional but interested in our products visit our retail shop here.
